Beyond the Blue Link #8: Stop Playing With Data
Why most marketing reports change no decisions, how to connect GA4, CRM and ad data, and a three-test checklist for judging your dashboard.
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
Why Search Everywhere Optimization (GEO) Will Change SEO
What generative engine optimization means for SEO strategy: make your site the source AI quotes and show up on TikTok and Reddit.
Beyond the Chatbot: Why AI Mode Is the New KPI
Why AI Mode coverage, citation share and task inclusion are replacing rankings and clicks, and the technical steps to make a site agent-ready.
How to Build an SEO ROI Narrative That Protects Your Budget
How to turn technical SEO work into a budget case: frame it as risk mitigation, run a what-if scenario and present SEO as a compounding asset.
GA4 Consultant’s Guide to Cross-Channel Budgeting
How GA4 Scenario Planner and third-party cost data imports support predictive, cross-channel budgeting, replacing last year's spend with what-if modeling.
10 Reasons Your Multi-Property GA4 Setup Isn’t Working
Ten reasons a GA4 setup across many subdomains reports bad data, including cross-domain gaps, event naming and retention, and how to fix them.
Gemini 3.5 for Enterprise: A 2-Million Token Context Window
How AI Mode and large context windows change enterprise SEO, and how to make site content easy for AI to ingest with canonical sources and clear structure.
The Ultimate Guide to GA4 and BigQuery for Gov & Higher Ed
Why GA4's 14-month retention and Looker Studio quota errors hold back gov and higher ed teams, and how a BigQuery export fixes both.
LLM Governance 101: Mastering AI Crawler Controls
Control which AI crawlers can use your site: a tiered robots.txt model for training bots versus citing bots, plus page-level meta tag controls.
The Ultimate Guide to Entity-Based Technical SEO
How entity-based technical SEO works: use schema for disambiguation, link entities to Wikidata, and build topical authority across search.
WebMCP & Browser Agents: The Next Technical SEO Standard
What WebMCP is, how it lets browser agents complete tasks on your site, and why agencies should map services to machine-executable tools.
10 SEO Things Large Organizations Should Know Before 2027
Ten points for large organizations on treating SEO as infrastructure, entity-based search, AI citation, crawl efficiency and technical debt.
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