OMB-2026-10817 Compliance: 10 Things You Should Know
Ten things agency digital teams should know about OMB-2026-10817: data ownership, federal system integration, PDFs, performance and discoverability.
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
Beyond the Cart: How Agentic Workflows Redefine Conversion
How agentic workflows could automate micro-conversions in higher ed applications and B2B lead qualification, and what to prepare on your site.
10 Reasons Your Site Migration SEO Isn’t Working
Ten site migration failures that hurt organic traffic, from homepage catch-all redirects to missing GA4 tracking, with the fix for each one.
Beyond the Blue Link: Fire an Agency That Won’t Teach You
How to spot an agency that keeps you dependent, four questions to ask it, and a case study of a state agency taking ownership of its data.
The Interoperability War: Google UCP, AP2, and MCP
How MCP, UCP and AP2 fit together as the context, checkout and payment layers of agentic commerce, and what technical leads should plan for.
The Ultimate Guide to Higher Ed SEO Content Strategy
How to structure university program pages for AI discovery: authority pillars, program schema, at-a-glance facts and accessible content.
From Blue Link to Buy Button: A Guide to Google UCP
A technical roadmap for Google UCP: prepare your Merchant Center feed, set the native_commerce attribute and use embedded checkout so AI agents can sell.
Why Core Web Vitals Still Matter for SEO in 2026
Googlebot reads only the first 2MB of HTML per URL. How truncation hides schema and links, plus the INP, LCP and CLS targets large sites need to meet.
From Dependency to Sovereignty: Training a Team on Data
How a state agency moved from vendor dependence to owning its analytics, using a collaborative audit, ghost script cleanup and GTM governance training.
Merchant of Record vs. AI Proxy: Google UCP’s Safe Play
Why AI buying proxies threaten your customer data, and how Google UCP lets your brand stay the Merchant of Record and keep the customer relationship.
Your Marketing Analytics Warehouse Is a Legal Target
Why years of identifiable analytics data is a legal liability under CCPA, GDPR and pixel litigation, and a three-part data hygiene plan to reduce risk.
The Rise of Agentic Commerce: Google UCP and Instant Sales
What agentic commerce is, how Google's Universal Commerce Protocol lets AI agents check out, and what it means for higher ed, government and B2B.
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