OMB-2026-10817 Compliance: 10 Things You Should Know
If you’re a marketing director or a digital service lead at a federal or state agency, you’ve likely spent the last few months staring at the October 1, 202…
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Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
Beyond the Cart: How Agentic Workflows Redefine Conversion
Over the last four articles, we've deep-dived into the technical plumbing of the Google Universal Commerce Protocol (UCP). We've looked at how it…
10 Reasons Your Site Migration SEO Isn’t Working
I’ve spent over two decades in the trenches of technical marketing, and if there is one thing that still makes me lose sleep, it’s the phrase: "We’re l…
Beyond the Blue Link: Fire an Agency That Won’t Teach You
If your agency's monthly report looks like a collection of random charts that require a 45-minute decryption session just to find the "bottom line…
The Interoperability War: Google UCP, AP2, and MCP
Welcome back to part four of our deep dive into the world of agentic commerce. In our previous articles, we've covered the strategic shift toward AI ag…
The Ultimate Guide to Higher Ed SEO Content Strategy
Let’s be honest: most university program pages are where good marketing goes to die. They are often a cluttered mess of PDF links, 2,000-word blocks of acad…
From Blue Link to Buy Button: A Guide to Google UCP
If you've been following this series, you know that the "Buy Button" appearing in Google Search results isn't just a UI tweak. In Part 1…
Why Core Web Vitals Still Matter for SEO in 2026
Most technical SEO audits I see these days are frankly a bit "thin." They check the boxes for sitemaps, robots.txt, and maybe a few stray 404s. Bu…
From Dependency to Sovereignty: Training a Team on Data
Most agencies want to be a "black box." You know the model: you send them a monthly retainer check, they send you a PDF report filled with vanity…
Merchant of Record vs. AI Proxy: Google UCP’s Safe Play
In Part 1 of this series, we looked at the high-level shift toward agentic commerce: a world where AI agents aren't just searching for products, they a…
Your Marketing Analytics Warehouse Is a Legal Target
I recently sat in a boardroom with the executive team of a major institution that was, quite frankly, very proud of themselves. They had spent the last thre…
The Rise of Agentic Commerce: Google UCP and Instant Sales
The era of the "blue link" is effectively over. If you are a C-suite executive or a marketing director still measuring success primarily through o…
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