The Liability of Just-In-Case Data Strategy
Why collecting data just in case creates legal and AI risk, and how to cut tag sprawl and track only what drives decisions.
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
5 Technical SEO Audit Mistakes Killing Your 2026 Traffic
Two technical SEO audit gaps that hide your site from AI crawlers: robots.txt blocking CSS and JavaScript, and schema that is invalid or contradictory.
The AI Discovery Audit: Why Your Site is Invisible to LLMs
Why large sites go unseen by AI agents and what an AI discovery audit checks: schema gaps, fragmented information and crawler friction.
Your “factory” agency is lying to you.
How to tell a factory agency from a real consultant: generic templates, junior handoffs, and tracking everything without using the data.
Trust Matters: 5 Ways to Build Authority Signals AI Cites
Five ways to build authority signals that AI search engines cite, including entity schema, consistent naming and removing outdated content.
Beyond The Blue Link Issue #6: The Ethics of Ghost Data
How Consent Mode v2 modeling fills GA4 reports with estimated data, the difference between Basic and Advanced modes, and the ethics of modeled results.
A Marketing Manager’s Guide to Site Migration SEO
How to merge several legacy sites without losing rankings: map intent, pick the strongest page, 301 the rest, and keep tracking intact.
Beyond The Blue Link Issue #5: The AI Infiltration
How AI summaries are replacing clicks for government and higher ed sites, and why schema, clean data and tracking of AI referrals matter now.
How to Prove SEO Value in GA4 When Search Traffic Drops
Why GA4 organic sessions fall as AI Overviews and bot filtering grow, and how to show SEO value with Search Console data and assisted conversions.
Beyond the Blue Link #4: The Attribution Myth
Why no attribution model shows the full buyer journey, how last-click bias distorts budgets, and how a simple channel pause test shows real impact.
The Forensic Digital Audit: Finding the $100k Ghost
How a forensic audit of raw server logs finds legacy tracking scripts that fragment data and slow your site, and how to vet your marketing partner.
Beyond the Blue Link #3: Server-Side GTM for Signal Loss
How server-side GTM recovers data lost to Safari ITP and ad blockers, keeps cookies first-party, and strips PII before data reaches vendors.
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